Comparison of the 6 best free email marketing services

Looking for a cost-effective way to manage your email marketing campaigns? Many of the free email marketing services on this list allow you to send thousands of emails every month at no cost. 

Continue reading for a closer look at the limits, advantages and disadvantages of each free email marketing program. And, at the top, we'll express our suggestions. For business users, these are much superior to Gmail!

1. What is the concept of email marketing? A simple explanation 

Simply put, email marketing is the process of communicating with customers through email. 

With reason, email marketing has been around for a long time. It consistently outperforms all other marketing outlets when it comes to engaging with the leads, cultivating them, and converting them into consumers.

Email marketing is for your products or services a fast, versatile, and cost-effective way to attract new consumers while also facilitating frequent website visits. You may use email marketing to send tailored and personalized messages.

Developing a solid email marketing plan allows you to enter and engage with your target audience in a tailored manner while still increasing revenue at a low cost. Email marketing technologies, like other channels and newspapers, enable the company to target consumers more easily than ever before.

Email marketing was will continue to be the most successful and efficient way of attracting and sustaining consumers in 2020. With a possible ROI of up to 4400 percent, it can hold the company afloat or catapult it into the stratosphere.

An email marketing campaign's typical aims include: welcoming new subscribers and informing them about your company and ideals so that you can begin to establish a relationship with them. Increasing content and business interaction, whether you're advertising a webinar or attempting to make an initial offer.

2. Overall, the best free email marketing services 

Before we get started, here's a short rundown of the free email marketing options we'll be talking about, as well as the different limitations of each service's free plan.

The below are the top options we'll discuss: 

2.1. Sendinblue 

Sendinblue is a sales and marketing all in one tool that includes features like email marketing, SMS marketing, chat, CRM, marketing automation, landing pages, shared inbox, and more.

Sendinblue has a free package that allows you to send 300 emails per day, With an unlimited subscriber Limit; it also includes marketing automation, phone support (for the first 60 days). The Lite package begins at $25 a month and allows you to send up to 10,000 emails a month, but there are certain restrictions... Unlike other providers, they charge based on the number of emails you send rather than the number of contacts you have.

2.2. Mailchimp

Mailchimp is a marketing tool that allows users to organize and communicate with your their customers, or target consumers, and other interested parties in one place. Good contact management methods, creatively crafted campaigns, and effective data collection are at the heart of Mailchimp marketing strategy.

Mailchimp Free plan is perfect for beginners who want to build a following and send out campaigns while experimenting with Mailchimp's software and functionality. It contains all of the fundamentals needed to get started selling. The Free plan allows users to send up to 2,000 contacts and 10,000 messages every month, with a maximum limit of 2,000 messages a day.

In a Nutshell: Sendinblue vs. Mailchimp 

While Mailchimp has an easy-to-use email editor and a reasonably generous free plan, Sendinblue has more automations and list management features. The price gap is also important, with Sendinblue coming out on top as the more cost-effective option.

2.3. MailerLite

MailerLite is a straightforward email marketing platform for all kinds of companies. Their approach is based on the principle of simplicity. They offer an easy and user-friendly content editor, streamlined subscriber maintenance, and campaign updates that provide the most relevant statistics to their users.

There are two forms of MailerLite plans: free and premium. When a user's account is approved, the free plan is immediately applied to their account. It helps you to send up to 12,000 emails every 30 days to up to 1,000 unique subscribers.

You must complete your profile on your dashboard before requesting permission. Before being authorised, this material will be checked by a MailerLite account manager, so make sure the responses are straightforward and concise.

MailerLite is a reliable, and free email newsletter program that gets the job done. They offer a fantastic free service, and even premium rates are less expensive than rivals such as Mailchimp. Automation isn't as sophisticated as ActiveCampaign, but it's quite efficient.

2.4. Benchmark 

Benchmark Email is an email marketing tool that is hosted in the cloud. It provides email models for various events and activities. It assists users in the management of email campaigns. It expand its fields of activities, it offers email signup forms on its website, newsletter, and social media. 

Automation pro, an email builder, monitoring, reporting, Split testing, and integrations are among the features offered by Benchmark Email. Drag-and-drop editing, live editing, open texts, email templates, a code creator, and personalized colors are all included in the email builder. Its reports offer real-time campaign feedback by contrasting users' campaign performance to industry benchmarks.

Benchmark Email works for WordPress, Shopify, PayPal, Gmail, Google Docs, Tumblr, and other platforms.

While the Free plan provides an unlimited number of subscribers, users are limited to 250 emails a month and do not have access to more sophisticated functionality such as A/B checking or advanced automation.

2.5. Omnisend

Omnisend is a growth-oriented ecommerce company's omnichannel marketing automation tool. It allows users to build robust automation workflows and personalize the message based on customer details, campaign interaction, and shopping habits with automation capabilities.

Omnisend is a multi-channel marketing automation tool that supports SMS, push alerts, WhatsApp, pop-ups, segmentation, and dynamic Facebook and Google ad integrations in addition to email. As a result, it's a true all-in-one campaign automation platform.

The Free plan provides an unlimited number of subscribers, users are limited to 15000 emails a month with the possibility to send up to 2000 email a day. Omnisend's free package only enable emailing and does not offer any other functionality. 

Omnisend is excellent at what it does, but it is not inexpensive. In complete fairness, Omnisend does offer a 14-day free trial that enable access to all functionality of the Pro stage (ie SMS, Web Push Notifications, Facebook and Google retargeting).

In terms of email campaign Builder, Omnisend provides more ecommerce-friendly functionality. Omnisend offers a wide range of forms for email capture for various type of business or activity, narrowly beating out Mailchimp for best choice. Mailchimp and Omnisend are completely identical in terms of segmentation. The automation in Omnisend is much more advanced and user-friendly than that in Mailchimp.

2.6. Sender

Sender is one of the best free email marketing software available, with deliverability capabilities. It allows you to make beautiful newsletters without having to know HTML. Simply pick a prototype and add elements like pictures, videos, and text to make it your own. To make an even bigger difference, you should personalize your newsletters for each client.

One of the main reasons for Sender's inclusion on our list is its robust analytics functionality. It allows you to see who has accessed your emails and tapped on the posts, as well as when they were opened. It also assists you in creating realistic buyer profiles based on subscriber behavior, allowing you to improve your current email plan and create enticing deals.

E-commerce marketers may use Sender to send automated marketing emails and boost revenue for a fraction of the price of other email marketing platforms like Mailchimp or ConstantContact.

You can bind your Magento, WooCommerce, WordPress, PrestaShop, and other webshops with 1-click integrations and send emails transaction as well as highly transforming newsletters to grow your company. All you need for successful email marketing is available with just a few taps.

The Forever Free plan allows users to have up to 2500 subscribers, with the possibility to send up to 15 000 emails each month.

2.7. Bonus

2.7.1. HubSpot

HubSpot, which is better known for its campaign automation software, recently released a free email marketing service that can handle much of a small business' transactional email requirements. 

HubSpot Email Marketing's free edition will deliver kickback emails from lead deals, thank you emails after purchases, or simply support current campaigns.

The simplicity of HubSpot's free email tool is one of its strongest features. The tool includes a drag-and-drop visual editor as well as pre-made templates to get you up and running quickly. 

The native convergence with other HubSpot platforms, such as the free-forever CRM, is, of course, what sets HubSpot Email Marketing apart. When you sign up for an account, you gain access to both platforms, allowing you to build a single contacts directory, organise it into collections, and monitor and monitor email results.

2.7.2. SendPulse

SendPulse present itself as a multi-channel marketing tool, but email marketing is its most common aspect. It includes a plethora of professionally crafted email templates that you can conveniently modify with a drag-and-drop editor. You can then configure these personalized emails to be sent out automatically at the appropriate time depending on user actions, event triggers, and other variables.

The subscriber ranking feature in SendPulse is an outstanding way to recognise your most valued subscribers. It allows you to examine each subscriber's open and click rates, as well as their read and unread rates. You may also add replaceable text fields to your emails to personalize them by name, gender, date of birth, age, and work position.

2.7.3. Mailjet 

Mailjet offers intuitive and interactive tools to assist you in creating effective email marketing campaigns. Build responsive emails using any of the pre-designed templates to impress any user, regardless of which computer they're using. If you work as a group, you'll appreciate the platform's real-time collaboration capability, which helps you to collaborate in real time.

You may also use interactive content in this email marketing platform to generate customized and appropriate emails for each recipient. This improves the effectiveness of the email marketing strategies. You can also merge the app with your CRM to handle the whole mailing list from one location.

2.7.4. Moosend

Moosend is a fantastic email marketing platform that saves you time by automating routine tasks. You may create behavioural email strategies focused on the details and/or actions of your subscribers. You may use its advanced segmentation functionality to deliver highly targeted emails to each recipient, increasing open and click-through rates while also increasing ROI.

This tool generates a concise campaign success report, allowing you to pinpoint ways to improve your campaigns and achieve even more outcomes. You can also combine it with some of your favorite applications to transfer data between devices in real time. It's also one of the few free email marketing services that doesn't have a branding in the messages.

2.7.5. EmailOctopus

EmailOctopus is a straightforward email marketing platform that runs on Amazon SES. While the free plan does not have as many features as some of the other free email marketing resources on this list, it does allow for a much higher number of emails each month than the majority of them.

Users have the possibility to send an unlimited amount of emails from as many different email addresses as they want. As a result, it's ideal for a small agency or developer that represents other brands. It also integrates with third-party applications like MailOptin, WordPress, and Zapier, allowing you to share consumer data across many platforms.

2.8. In conclusion 

The majority of these free email marketing solutions have robust functionality that are available without the requirement to switch to a paid plan. Small companies and advertisers should be able to maximize their use while saving time and resources. And if you need to update to meet the company's requirements, you'll find that all of the paying options are inexpensive and flexible enough to suit your needs.

Continue reading for a more in-depth look at each service that made the final cut.

3. Detailed walkthrough of the different free Email Marketing Services

3.1 Sendinblue

Sendinblue offers a fantastic free package (unlimited contacts) that includes SMS text message receiving, SMTP, in-depth analytics, and efficient content automation features all in one place. Since Sendinblue is based in France, you can be assured that you'll be in compliance with GDPR. 

How many free emails/subscribers do you receive?

You can get an infinite number of subscribers on the free account, but you can only send 300 emails a day. As a result, if you intend to deliver email blasts to all of your users at the same time, sendinblue may not be the best choice. However, since there is no subscriber limit, it is very versatile if you have a lot of drip campaigns.

The Lite package is the starting paying plan, which costs $25 a month and enables users to send up to 40,000 emails each month, . The regular sending cap is no longer in effect. 

What makes this free email marketing program one of the best? 

• A powerful email editor with drag-and-drop functionality. 

• Autoresponders, coupons in newsletters, and lost cart communications are all examples of impressive automation of Sendinblue.

• Enables the Integrations of Shopify, Salesforce, and Intercom, among others. 

• To see how well your emails are doing, it enable the use of heat maps and Slit testing. 

• It enables users to link their SMS marketing to their email campaigns. 

• A WordPress plugin with a lot of features that lets you access anything from your WordPress dashboard. You may also use Sendinblue to manage your transactional addresses.

• Use the chat tool to communicate with guests in real time; One of the distinguishing characteristics of an email marketing program. 

• A one-of-a-kind CRM solution that's part of the core Sendinblue kit. 

Who can make use of it? 

Sendinblue is a perfect email marketing solution if you have a lot of users but don't need to contact them all at once because of the way the free account operates.

You won't have to pay anything for Sendinblue if you're just going to send a small amount of emails per day. Because of its official plugin, it's also a decent choice for WordPress users, and it has more metrics than many other free email marketing services.

3.2. Mailchimp

Mailchimp is popular with bloggers and small businesses because it was one of the first major email providers to have a fully free package. Furthermore, Mailchimp has some outstanding eCommerce and email marketing software. 

How many free emails/subscribers do you get? 

The free package provides up to 2,000 users and 10,000 emails every month.

If you want to switch to unlimited emails, it will cost $10 a month–the catch is that you can only get up to 500 subscribers, which certain alternatives do not allow. 

What factors contribute to this being one of the best free email marketing services? 

• The drag-and-drop editor, as well as the stunning models that can be personalized, are among the best in the industry.

• Users can get a landing page creator, which they can use to advertise promotional deals. 

• Instagram and Facebook advertisements and posts are supported by Mailchimp. 

• There is the possibility to connect Mailchimp with Shopify, Eventbrite, and Salesforce, for example. 
• Abandoned carts, welcoming promotions, and product reviews are among the automation resources available. 

• Your emails would be more accurate if you use A/B checking and segmentation.

• Award-winning client service is available 24 hours a day, 7 days a week. 

Who is Mailchimp for? 

Mailchimp is a perfect option for small business owners and bloggers who value great design and reliable delivery (It will also assist you in improving your email opening rates). It's also useful if you have an eCommerce shop or want to automate emails and want to improve the efficiency of the workflows.

3.3. MailerLite

MailerLite is one of the most popular free email marketing services that has gained attention in the last two years. This platform makes it easy for consumers to enhance engagement by using pop-ups and polls. 

How many emails/subscribers do you get for free? 

The free plan allows users to send up to 10,000 emails with 1000 subscribers. Although the free edition has access to virtually all of the necessary email marketing functionality, you may be unable to use those advanced features. 

That is, you will not be able to generate templates, get live chat support, search CTR with a heatmap, or perform A/B checking. All of this is available for $10 a month.

If you wish to expand the subscriber limit to 2,500; you would pay $15 a month. 

What makes this one of the best free email marketing applications? 

• You can design stunning email newsletters, pop-ups, and polls. 

• Freely build a mobile-optimized email template. 

• Use delivery-by-time-zone to send a newsletter to your global subscribers at the best possible time.

• The custom HTML editor will allow you to control your backend. 

• Using A/B split testing and heatmap visualization, determine which landing page converts the best. 

• The devoted support staff is responsible for delivering a high-quality live chat experience (premium plan) 

• Get access to 49+ newsletter templates for your blog, eCommerce, and industry, among other things. 

• Offers an API for developers that is based on HTTP and REST. 

Who is MailerLite for? 

From a single dashboard, MailerLite allows users to create landing pages (for webinars, for example), pop-ups, and surveys. All of this, combined with heatmap monitoring, makes it suitable for developers, small and mid-sized companies, and eCommerce stores that require reliable delivery.

3.4. Benchmark

Benchmark has a fast email builder designed specifically for busy marketers. The editor allows you to edit images directly in the editor, and the models are suitable for a wide range of companies. Simultaneously, this method is simple enough to use that the employees would be able to subscribe and unsubscribe without difficulty. 

How many free emails/subscribers do you receive?

The free plan allows users to have an unlimited number of subscriptions and send up to 250 emails a month, which is almost identical to Mailchimp's free plan. 

If you like to upgrade, for $13.99 a month, you can get 600 subscribers and an unlimited amount of email sends. 

What makes this free email marketing program one of the best?

• Using their drag-and-drop inbox designer, you can quickly create email marketing campaigns. 

• Your emails can be conveniently customized. 

• Welcome notes, discarded carts, and follow-ups are among the email automation solutions. 

• There are polls and surveys included. 

• You'll get A/B testing software and the ability to integrate with hundreds of applications. 

Who can make use of it?

I recommend the free plan to anyone who cannot afford to pay for an email marketing tool because it is one of the best on the market. Otherwise, it's a good fit for blogs and online retailers (running on WooCommerce and other tools).

3.5. OmniSend

For users who only operate online retailers, OmniSend is a must-have among these email service providers. It easily removes items from your store and creates attractive and engaging emails and opt-in forms to help you expand your email list. 

How many free emails/subscribers do you receive? 

You will send 15,000 emails a month and 2,000 emails a day with the free plan. It makes no difference how many people subscribe to the newsletter.

If you need more emails per month or more advanced functionality, upgrading is a personal decision. For 500 subscribers and 15,000 addresses, the first choice costs $16 a month. For more users, the email count and price increase. 

What makes this free email marketing app one of the best? 

• The free package is a bargain, and the upgrading options are varied.

• The eCommerce integrations pull ups items you want to sell into the inbox in real time. 

• It has innovative signup forms such as popups, landing pages, and a wheel of fortune game. 

• Offer coupon codes or scratch cards. 

• Make automation files and run A/B tests on campaigns. 

• Using mobile-friendly email models, that allows you to keep audience engaged. 

• Send out automatic emails for order confirmations and discarded carts.

• Often provides corporate options for larger businesses. 

Who is OmniSend for ? 

OmniSend is a fantastic free choice for eCommerce businesses. If you are not running a shop, you can still use it, but you would lose out on a lot of the special features.

3.6. Sender

Sender is also another email provider that offers a fantastic free package. It also provides push alerts in addition to segmentation, integrations, and breathtaking styles that can be customized. 

How many free emails/subscribers do you get? 

You will have up to 2,500 subscriptions and send 15,000 emails a month with the free package.

The next level of service costs $10 a month for 5,000 users and 60,000 emails sent per month. 

What factors contribute to this being one of the best free email marketing services? 

• It includes plugins for the majority of common content management systems. 

• Within emails, video is translated into animated GIFs. 

• Click maps and Google Analytics are among the measurement applications available, allowing you to easily follow all of the metrics.

• By simply copying and pasting connections, eCommerce items may be added. 

• It will aid in the automation of the social media marketing activities. 

• It will also give you advice on how to improve your subject lines. 

Who is Sender for ?

Sender has some fantastic gadgets, but what I like most about it is that the price remains relatively low when you update.

4. Conclusion

To the question to know which of these free email marketing services is best suitable one?

The answer is, it depends on what you need for your business. But taking all into account, here are my final recommendations: 

Mailchimp, in my opinion, is the best all-around free email marketing tool. That is, if you don't mind a quota of 2,000 subscribers. 

If you want to be able email an unlimited number of subscribers, Sendinblue is the way to go. I also like how they have an SMS feature. 

If you have an eCommerce business, you should try OmniSend or MailerLite.

hope this was useful for you